E-Mail Marketing & Personalized URLs (PURLs)
E-Mail Marketing
Successful marketers know that embracing personalized
data-driven e-mail marketing leads to increased lead conversions
and loyal customers. E-mail marketing is an inexpensive way
to supplement your other marketing efforts and allows you
to further personalize your messages to key customers.
We can broadcast your Newsletters, text messages, HTML and content merged messages (personalized messages) and capture important customer data with an integrated reporting feature that helps you:
- Increase market reach
- Increased response rates through market segmentation
- Generate real-time leads that allow immediate follow-up
- Build customer relationships and loyalty
- Capture valuable customer data for future campaigns
FPMSI can help create further value by combining e-mail marketing with a PURL, or personal website, to create a very powerful marketing opportunity. Using a PURL with a relevant message and strong “call to action” increases response rates further and allows your sales force the ability to react to prospects when their level of interest is highest.
Personalized URLs
Customers always prefer a personalized experience that makes them feel like you understand their
needs. Personalized marketing achieves that goal and more with the use of multiple channels. When
utilizing E-mail marketing in conjunction with a PURL you create an experience unique to each customer.
- PURL Advantages
- Increases response rates
- Gain valuable information about a customers interests with real-time reporting features
- Convert more prospects into sales and loyal customers
- Manage customer relationships effortlessly
- Send qualified, real-time leads to sales for immediate follow-up
- Allows for further segmentation and targeting to increase sales
- Track and measure campaign responses in real-time

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