Multi-Channel marketing, also known as Cross- Media Marketing, offers companies the opportunity to reach their prospects via the most effective marketing channel. The ability to support multi-channel marketing in one solution means that the effectiveness of each media method can be measured.

FPMSI can personalize and customize each media message, which is proven to enhance the response rates. Multi-Channel marketing media initiatives created using our product can target audiences with customized messages using the existing data for each contact. Customization of a marketing message can be as simple as a first name, or as complicated as name, text, images, and even the marketing “call to action.”

Understanding that effective marketing messages are sent out through multiple medias our suite of solutions captures the campaign media, source, and response, reports on the campaign efficacy, and provides detailed lead data. Capturing media detail, associating sources, and defining unique response profiles is uncomplicated, and instantly reportable.

FPMSI supports a tight integration of all marketing activities. Marketing managers can identify trends in response preference for each media. This allows the campaign management to focus the message to the preferred contact media for a contact group. For example our reporting might indicate that contacts responding to television ads really do prefer to dial 1-800- or that web ads have a 99% web register rate. Detailed reporting ensures that marketing dollars are focused on the most successful messages and media.

• The benefits of Multi-Channel Marketing include:
• Ability to link hardcopy mail, to a Personalized URL, to a customized email and to a fulfillment option
• Personalization of all marketing messages
• Reporting which captures campaign / media / source efficacy at all levels
• Seamless integration with order processing and fulfillment
• Seamless integration with order processing and fulfillment

Call today for a free demonstration and explore what FPMSI can do for your business!