Customer Acquisition & Retention Programs
New customers are the lifeblood of any successful business. Keeping your existing customers is just as important as finding new ones. Your current customers are your most profitable and serve as the foundation for building your business. Whether it's reaching your existing prospect list or acquiring new prospects through lists it is important to reach out to them on a regular basis to keep them active and educated on your business. We will help you develop campaigns that can be deployed monthly, quarterly or any schedule that allows you to stay in regular contact and maintain that all important top of mind status.
Automated Marketing Programs
An ideal way to keep existing customers active is through automated marketing programs. These are often executed employing variable-data printing combined with relevant customer data to customize your message.
Popular examples include:
- Thank You Programs - automatically triggered by an event such as an order or store visit
- Birthday/Anniversary Programs - these are keyed off birthday or anniversary dates
- Referral Programs - spur your loyal customers to refer new customers to you
- Reminder Programs - appointments, expirations, or upgrades all make for excellent triggers
Channel Marketing Programs / Company Stores
If you manage multiple offices, a network of agents, dealers, franchises or other channel partners, a centralized corporate solution is a must to effectively manage your marketing distribution. We have the ideal solution through our web-to-print marketing portals.
E-mail & Mobile Marketing
Create greater impact and drive higher response by integrating your email and mobile marketing with your direct mail programs. Send emails before your direct mail campaign to pique interest, or after to remind recipients about you're previously sent direct mail. Use QR Codes, SMS codes or PURLS to create additional response mechanisms for your campaigns. Just talk to your representative about these options, and we'll find a smart solution that makes sense for your goals.
Customized Marketing Programs
We're always ready to discuss the unique marketing challenges your business faces and deliver the best solution for you. We realize that sometimes a custom program is called for, and with our expertise and flexible capabilities, we're confident that we can work to solve your challenges. If you don't see a particular program or capability on our website or collateral, please ask one of our representatives about a custom solution.