July 15, 2016
by Linda Parke
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Be A Part Of Your Community ~ Outside Marketing at Its Finest

Being a part of your community is a great way to market your company, but more important be a part of something bigger!

Being a part of your community is a great way to market your company, but more important be a part of something bigger!

This time of year with the sun shining, the kids running, and the fresh air endless, take advantage of the opportunity to link your company or your products to events that mean a lot to your community.

Here are a few quick ideas that may start an incredible marketing brainstorm for you:

  1. Movie and music nights: Many towns and cities offer these on a common, grassy area.   Why not provide the popcorn, popsicles or even just some lemonade to all that attend?  Put your name on the cups or bags that are handed out and voila!  Your names are in front of all the families and friends who are there.
  2. Charity road races: While these are year round in many places, at this time of year, they are everywhere!  Choose a town or city that is close to you or where you want your product or company known.  Next, find a cause that is important to you and your company. It will make your involvement all the more worthwhile.  Depending on your product, perhaps you could hand out samples at the event, or if your budget allows, purchase the t-shirts for the volunteers or participants and put your logo on the back for all to see!
  3. Carnivals and Festivals: Whether its strawberries, barnyards, or even Boy and Girl Scout events, be a part of it.  Maybe they need volunteers.  Rally a group of co-workers to help at the event and all wear your company-branded shirts.  Or, perhaps donate to an auction that is held at the event?  Some events even allow for booths to display your product or service and let visitors give it a try.

Sure, these are all ways to market your company and product, but even more important than that, it shows you want to be a part of your community.  Not all companies do that, right?  Some have been around and in buildings for years, and no one knows who they are!  Don’t be that company.  Be a vital role not only within your company, but outside…in your community!

 

For these and other great marketing ideas, please visit our blog at http://mymarketingsolutions.com/blog/

 

July 8, 2016
by Linda Parke
0 comments

Social Media: You Just Have To Do It!

social-media

There are many social media sites available today. Choose the ones that best represent your product or service.

Like many things in this world, some people have been quick to join the social media band wagon and others, just aren’t there yet.  In fact, maybe they never will be!  From a personal standpoint, you can take it or leave it.  Professionally, however, it’s a different ballgame.

Here are five quick reasons, business owners need to take the plunge into social media today:

1)      Build awareness of your brand name easily.  Today, everything is a hashtag, right?  #anycompanynam or #anycompanyproduct and you’ll quickly see all the communities that are following your company, your product, even your CEO!  The more people that use the same hashtag and build communities, the more communication and visibility your brand is getting.

2)      Validity.  Everyone is online these days looking for companies with an online presence.  Gone are the days where websites are good enough.  Now, you need regular Facebook posts, Twitter feeds, Pinterest images, YouTube videos and more!  All of these pieces link back to your website and in the end, increase your SEO (search engine optimization) and ultimately, increase traffic to your site.

3)      Increase sales quickly online.  It may seem obvious, but with all these online communities interested in you and searching for you, you could end up with one quick and easy sale! Get your products online and make it easy for your customers to purchase without the need for a phone call or catalog…or even a sales person!

4)      Customer testimonials.  Monitor your social media sites on a regular basis and highlight all the good things people have to say about your company and products.  How wonderful to have communities of people high-fiving all that your company does.  The key, however, is to be able to accept the bad and respond to those that may have a complaint in an effective way.  Not everything can be perfect, but how we communicate imperfections efficiently is incredibly important.

5)      Save money. It’s never been easier to market your products.  With so many online venues who come together in support of your product and company, it’s kind of a no-brainer to get yourselves involved in those communities and strive to get a sale.  While printed marketing pieces are still important, there are ways to increase your visibility very easily with a targeted online presence.

These social media suggestions are just one piece of your entire marketing package.  While websites continue to be a must have, complementing them with other online social media outlets and your printed pieces are a sure way to capture all of your audiences effectively.

For other marketing tips, please visit our blog at www.mymarketingsolutions.com/blog

 

June 29, 2016
by Linda Parke
0 comments

How Do You Spell Okay?

Think about it.  When you’re writing a text, an email or even a business document, what’s your ‘go to’ way to spell okay?  Is it okay?  Is it k? Or, is it OK?texting

It’s probably opening up a can of worms here as I am guilty as charged.  However, in this day and age, there is so much freedom in spelling.  Do you agree?  Texting has truly dummied down our ability to spell.  Realistically speaking, it’s fairly well-accepted, but there are some rules of etiquette that should continue to be honored.

  1. Never, ever use texting abbreviations in any communications relative to a job search.  You need to show the hiring managers that you’re committed to take the time to present yourself with utmost professionalism.
  2. Business matters require business sense, right?  We’re not saying there’s no such thing as fun in the workplace. Quite the contrary!   Realistically, however, it is necessary to consistently communicate directly and with professionalism to your managers, colleagues and direct reports.  You need to set the bar high.  You’re the best man or woman for the job!  You need to show you’re always representing your company with the highest regard.  In some instances, these texting acronymns are not even known so you could risk miscommunication that could lead to tasks undone or done incorrectly, missed deadlines, lost revenue and the like.
  3. Older people don’t get it!  The Golden Rule for respecting your elders will withstand the test of time.  In many instances, what some may think are funny or simple words and abbreviations, will go straight over another person’s head.  Safe to say, just avoid using these abbreviations and take the time to spell it out.

In the end, the old adage “when in doubt, spell it out” couldn’t be more true today.  If you’re ever questioning whether or not you should spell out the word OKAY (vs. ok or k) or  BECAUSE (vs. bc) or THANK YOU (vs. TU), just do it.  Spell it out.  OMG!  You’re never going to offend anyone when you take the time to do things right.  (p.s. There’s really no excuse as Spell Check is often a feature that works without us even trying!)

June 22, 2016
by Linda Parke
0 comments

It’s All In A Name

One of the biggest decisions in life is naming a baby, a puppy, a company or even a new product.  It can take time, money, blood, sweat and tears!  In the end, the reason for all this is that it needs to be perfect, right?  Perfect for everyone involved.  Parents, child, fwhats_in_a_name.2amily, customers, employees, investors!  To put it bluntly, there is a lot at stake!

One slip up and it could mean the beginning of the end.  Or, get it right the first time and it could be the beginning of something simply fantastic!  Here are just a few quick tips that can apply no matter what you are naming:

Keep it simple and smart. 

It may seem obvious, but think the process through.  You want to make sure whatever you’re naming is easy to pronounce for all important parties.  You’ll want to make sure you review its definition and all its meanings too, especially if this “thing” will be known or used around the globe.  What may make sense in the United States, may not make sense elsewhere.  In some instances, it could also take on negative connotations.

No one else can claim it.

While this may not be possible when you’re naming your puppy or child, it should still be considered.  Most people would be flattered to have their name designated to a newborn, but others may be offended.  When it comes to a product or company name, however, legally you must do a thorough review and likely bring in the experts to be sure this name is available for your use.  You would not want to begin marketing this product or company only to find out the name has already been assigned to something else.  In some instances, it could be a similar product but in others, it may be way off base.  No matter the situation, just make sure you seek that professional expertise.

Once you name it, secure it.

For naming your child, it’s obvious, get the birth certificate done!  But, for product and company purposes, continue that professional counsel and secure the name for your use only.  Secure any additional uses or modifications of that name if necessary too.  (For example, a URL for the product so you can correctly market it online.) In most cases, you’ll need to seek out a trademark or a patent, as this is the only way to make sure you have control over how it is used.

At the end of the day, when you’re ready to name that special something, be sure to do your homework.  Make sure it’s not a rush job.  In fact, maybe get some extra credit and get it done the night before!  Your time, money and investment in this piece is something you’ll never get back, so do what it takes to name it right…the first time!

 

For more marketing advice and ideas, please visit our website at www.mymarketingsolutions.com/blog.

 

 

 

 

 

 

 

June 9, 2016
by Linda Parke
0 comments

Emoji or no emoji? That is the question.

Which emoji do YOU use most?

Which emoji do YOU use most?

It’s so strange that the word ’emoji’ has emerged as an every day word not only in the English language, but all around the world! Its origin is Japanese and to think, this litle face, figure or other symbol originally intended simply to enhance electronic communication and convey one’s feelings at any given moment, has taken off and is truly a phenomenon!

What must be considered, however, is just what emoji we choose to use, who we’re communicating with and the intensity of that communication.  In the end, it’s just a little ‘Emoji Etiquette’ that can go a long way!  Here are three simple guidelines to follow:

  1. Know your audience.  This is true for pretty much any communication that we do.  If the person is serious and not all that receptive to having a little fun.  Go with your gut.  Avoid the emoji!
  2. If you’re using them, use them right!  An emoji should be used like punctuation.  It should follow NOT precede the thought.
  3. Know your message and how to share it.  It’s kind of common sense, just think about it. If you’re sharing bad news and it is a sensitive topic, using emojis are not likely an effective means of doing so.  In addition, if you’re sharing good news, but it is serious in nature like a corporate press release announcing earnings or a human resources announcement, emojis are likely not appropriate either.  However, if you’re excited and want to express exactly how thrilled or bummed out you are to an audience you know will appreciate your use of a little creativity, then go for it!  Use whatever emoji you choose!  Like most everything in the field of marketing communications, use your professional expertise and instincts and you’re sure to make the right call.

At the end of the day, the messages we share with our friends, clients, co-workers, employees and family are all very different in content and intent.  In fact, our own messages and moods change throughout the day.  Sometimes you want to have fun.  Sometimes you’re just not in the mood.  No matter what your day brings, just knowing you have a library of emojis at your fingertips could bring that little flair you need to get through the rest of your day! 🙂

To see other blogs like this, visit our blog page at http://mymarketingsolutions.com/blog/.

 

 

 

 

June 3, 2016
by Linda Parke
0 comments

Write It Down: The True Value of Customer Testimonials

Customer Testimonials

Customer testimonials may be your most valuable marketing tools yet!

We all love to hear wonderful things about our company, our product, our employees, and heck, even our self!   While a picture is said to be worth 1,000 words, it’s also the case that a few words can be worth hundreds of thousands of dollars!

That’s right there is no better marketing tool for companies today than the kind words spoken (or written) by a customer, colleague or manager — otherwise known as “The Customer Testimonial!”  These kind words often reflect a recent purchase, interaction or perhaps a mere observation of a positive experience relative to your product, company or employee.

No matter the reason, enjoy it.  Embrace it.  Most importantly, WRITE IT DOWN.  Use this customer testimonial wherever you can: your website, social media outlets like Facebook, LinkedIn, and Twitter. Even incorporate it in your printed marketing materials.  If you can attribute it with permission, do so.  That attribution, whether it be a full name, initials or title, makes it even more valuable and proves that it wasn’t just anyone making up those kind words.

In this day and age where less personal interactions and more electronic interactions take place, these written words can truly magnify one’s positive perception of your product, company or employee.  One person took the time to say those words, all you need to do is take the time to write them down and share them.  Customer testimonials could be your most valuable marketing tools yet!

For more creative marketing ideas, please visit our Blog at www.mymarketingsolutions.com/blog.

May 17, 2016
by Linda Parke
0 comments

Three Helpful Tips for Marketing Yourself (as a New Grad!)!

While it’s typical that My Marketing Solutions, Inc. shares news and ideas on the latest trends and ideas in corporate marketing, at this time of year it only seems right to share some advice to those who are taking a big step toward their future — new graduates!Graduate Image

It’s surely an exciting time. Papers have been turned in.  Finals have been taken. Courses have been passed. Senior week is done.  Graduation day is here!  The party is over and it is time to look for that first job!  How exciting!

Whether it is marketing a product, a service, or yourself, three key points will always apply.

  1. Know your customer. 
    In this instance, it’s referring to the company.  It’s the culture.  Before getting yourself in for an interview, do your homework.  Talk to people who work there.  Could you fit into a company like this?  Before you even go in for an interview, know everything you can about the company itself.
  2. Know and understand what they need.
    If given an interview, ask a lot of questions.  Know the job that you’re applying for.  What does it entail? What would be expected of you in this role? What are the hours?  Is travel involved? How many people would you be working with?  Who would you be working for?
  3. Tell them why you’re the best candidate for the job.
    It’s the old adage, tell them what you want…and tell them again!  If you want the new position, tell them you do and why you are the best person to have this job.  Let them know why are you ready to take this job. Why are you the most prepared?  How will you grow in this position?  How will you help the company achieve its goals?

All of the above easily could be applied to marketing a consumer product, a million dollar technology system and, as is evident, oneself!  It’s vital to be confident in who you are, what you know, and what benefits you bring to a potential employer.  Never be afraid to ask questions but most importantly, be true to yourself and what you believe in.

Congratulations to all the new graduates form all of us at My Marketing Solutions, Inc.!

May 9, 2016
by Linda Parke
0 comments

My Marketing Solutions, Inc. Completes Merger with Amherst, MA-based Print Associates

LAWRENCE, MA / MAY 9, 2016 – My Marketing Solutions, Inc. announced today that it has completed its merger with Print Associates of Amherst, MA.    Print Associates has been in business for 25 years servicing the businesses in the Amherst area with branded merchandise, apparel and printing.  The company’s owner, Chris Warren, has retired.

“It’s an exciting time for both of us” said Laura Harper, president of My Marketing Solutions, Inc.  “We’re thrilled to continue servicing the Print Associates’ clients and expand our other marketing services to them for a one-stop marketing solution.  We will continue to have a local office and a strong presence in the Amherst area.

My Marketing Solutions, Inc. is an experienced team of experts who manage, streamline and execute clients’ simple and complex marketing programs from beginning to end!  From branded apparel and promotional giveaways to business cards, invitations, letterheads and tradeshow booths, clients can rest easy knowing that the company will take care of it all.  Clients are more productive and can better manage their resources because My Marketing Solutions, Inc. offers a suite of services that provides a one-stop shop to address all marketing needs. Recently, Inc. Magazine ranked My Marketing Solutions, Inc. 315 out of 5,000 of the fastest growing companies in America.

“Growth is exciting,” said Laura. “Our ability to offer our personalized boutique-style service to our customers, however, is the real success.  Our growth is controlled and our clients feel that they are our only client every time.”

My Marketing Solutions, Inc. enables customers to use on-line stores to help streamline their order processing through two divisions:

www.Myshirtbuzz.com

Design t-shirts and apparel on-line anytime!   This is great for fundraising as customers can sell shirts to raise money right on-line!  The site is perfect for teams, churches, schools, camps, family reunions, trips and many more.   It’s as easy as choosing a product, uploading a design/logo (or letting the experts help), and then placing the order.

www.my-promo-store.com

Shop for an array of the hottest and most exciting products to add your brand to.   From stress balls and coffee mugs to drinkware, pens and power banks, this on-line store provides hundreds of thousands of options that build awareness of your company or event!

For more information about My Marketing Solutions, Inc., please visit www.mymarketingsolutions.com or any one of the individual business websites.  In addition, please call (978) 478-5254 and speak with an expert today.

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May 6, 2016
by Linda Parke
0 comments

Spring into Marketing!

The weather finally seems to be taking a turn for the better and alas, your marketing campaigns can kick off!  Are you tired of the same-o, same-o?  It’s easy to get in a rut for sure, but why not think out-of- the box and tap into some of the fun things that May has to offer?spring

We all know that in the month of May, we celebrate Cinco de Mayo, Mother’s Day, and Memorial Day — without a doubt they are all significant in their own way.  These are traditionally celebrated with a dinner out, brunch and cookouts with family and friends.  Did you know that in the month of May we also celebrate Clean Up Your Room Day (5/10), National School Nurse Day (5/11), Chocolate Chip Day (5/15) and Scavenger Hunt Day (5/24).  Sure, some are more special and notable than others, but why not tie your marketing campaigns to them?

For Clean Your Room Day, maybe hand out dust pans and brooms to all your employees with your logo on it?  For National School Nurses Day, why not donate band-aids to the local elementary schools, again, with your logo on them?   Maybe for Chocolate Chip Day you could have employees bring in their favorite chocolate chip cookies and have a contest to identify the best recipe? Maybe even give them an apron with your logo on it? And for Scavenger Hunt Day, why not host a family event for employees to participate around your facility?

Marketing is all about brand awareness.  It’s committing to, participating in and contributing to events, causes and campaigns that best emulate your values and what’s important at your company.  It’s not all about sticky notes and pens, it’s about finding those unique ways to make your employees, customers and community feel important.  At My Marketing Solutions, Inc., we’re all about helping you identify those values and elements that best portray who you are as a company.  We’re ready and excited to help you “Spring Into Marketing!”

Note: For a complete list of holidays that are out of the norm, please visit http://www.timeanddate.com/holidays/fun/.

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