Be A Part Of Your Community ~ Outside Marketing at Its Finest

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Being a part of your community is a great way to market your company, but more important be a part of something bigger!

Being a part of your community is a great way to market your company, but more important be a part of something bigger!

This time of year with the sun shining, the kids running, and the fresh air endless, take advantage of the opportunity to link your company or your products to events that mean a lot to your community.

Here are a few quick ideas that may start an incredible marketing brainstorm for you:

  1. Movie and music nights: Many towns and cities offer these on a common, grassy area.   Why not provide the popcorn, popsicles or even just some lemonade to all that attend?  Put your name on the cups or bags that are handed out and voila!  Your names are in front of all the families and friends who are there.
  2. Charity road races: While these are year round in many places, at this time of year, they are everywhere!  Choose a town or city that is close to you or where you want your product or company known.  Next, find a cause that is important to you and your company. It will make your involvement all the more worthwhile.  Depending on your product, perhaps you could hand out samples at the event, or if your budget allows, purchase the t-shirts for the volunteers or participants and put your logo on the back for all to see!
  3. Carnivals and Festivals: Whether its strawberries, barnyards, or even Boy and Girl Scout events, be a part of it.  Maybe they need volunteers.  Rally a group of co-workers to help at the event and all wear your company-branded shirts.  Or, perhaps donate to an auction that is held at the event?  Some events even allow for booths to display your product or service and let visitors give it a try.

Sure, these are all ways to market your company and product, but even more important than that, it shows you want to be a part of your community.  Not all companies do that, right?  Some have been around and in buildings for years, and no one knows who they are!  Don’t be that company.  Be a vital role not only within your company, but outside…in your community!

 

For these and other great marketing ideas, please visit our blog at http://mymarketingsolutions.com/blog/

 

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