The way a sandwich should be…or at least that’s what they’ll charge you for!
So the other day I went down the street to a chain sub shop and I ordered a sub off the menu. It was your standard turkey B.L.T. with cheese. Well I am not a fan of the lettuce or the tomato, so I asked that they hold those toppings, and I requested cheese in their place. I was upset to find that they had charged me an additional $0.50 for my cheese. Now I understand that the cheese is more costly than the lettuce and maybe the tomato, but that’s not what really bothered me. What got to me was their readiness to charge me additional for the cheese, with no compensation for my withheld toppings! Where was the discount on the lettuce and tomato that I didn’t get?! Why didn’t they discount these just as quickly? I would gladly pay the difference, but this was highway robbery!
This really got me thinking…this occurrence happens several times a day in all different industries and is completely acceptable to so many patrons – but, why? Why are we so ready to give up the fight and accept these charges? Sure it’s only $0.50 here, but it’s the principle. Where does it end?
This just made me realize that we, as a company, have been overlooking something that makes us stand out from others. Aside from the fact that we specialize in creating full marketing programs, we don’t have set rates that don’t change regardless of your job or requirements. We individualize and customize every program, every project, every quote and every standard, to meet our customer’s needs. Doing this allows us to create a program that matches your budget and your needs.
We will come up with the best plan to suit your “tastes,” because not everyone wants lettuce, and you shouldn’t have to pay for something you’re not getting!
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