Talk is CHEAP! ..and cheap is good!
Today, more than ever, money is tight, and companies need to stretch their dollars as far as they can. Advertising budgets are tight, but luckily, talk is cheap! Getting your company name on the lips of others just requires a little insight. You need to give your customer what they need, not what you or they THINK that they need off hand. A customer may come to you with a challenge, and think they already have the answer. They are simply looking for someone to carry out their wishes. Rather than accepting the client’s request immediately, start a conversation with them. Have them explain to you what they hope to accomplish, and use your expertise to develop the best way to get them there. This approach, when executed correctly, will leave you with a satisfied customer. The voice of every customer is vital to your business, and offers you an opportunity for free publicity. An article in Advertising Age cites some information from Roper research. This article states that, “Atop the list of influences was “word of mouth,” cited by 71% of respondents. Direct mail was a distant second at 48%.” Even after all of the innovations and technical advances we’ve seen over the past decades, the internet has made another form of word of mouth available to the public. People can blog, post, chat, and so on, without even picking up the phone or leaving their house! So to this day, Word of Mouth marketing remains the most effective! Of course, it should ALWAYS be backed by a strong product/service and good collateral!
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