"Begin with the end in mind." -Stephen Covey
Recently, we attended the PSDA Show in Danvers, MA (FOCUS ‘09) and the NE Xpo at the Boston Convention Center. Many of the companies we spoke to were feeling the effects of the down economy, and business was stale. In a time of economic woe, it is important to remind yourself that it is natural for the economy to experience cycles. At this time, it is also important to remind your current clients, and potential clients, that you are there to help them through it, and that you will be there when the times are good again. Gaining new clientele can be hard, and discouraging in a time like this, but everyone is in the same situation. We must persevere through these times and let the company grow in a new direction. Take this time to re-evaluate your company and determine what you may be missing, or what you need to do differently. Is it possible that you can avoid being affected once the economy reaches this point again? If so, what is your plan of action?
We have taken this time to evaluate the company structure and review our processes. We have simplified where we could, and added steps and procedures as needed.
Has anyone else come up with some ideas on how to utilize this economic climate for good?
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