Over the last couple of years, it’s been crazy out there. Budgets have shrunk. Response has been unpredictable. Costs have risen. And yet you need to make sales. What can you do?
Now is the perfect time to get back to the basics and remind yourself of the following basics of direct marketing:
1. Market what your prospects/customers want
2. Market solutions to problems
3. Appeal to the emotional side first, then logical
4. Use an offer with a time limit
5. Offer a free gift of self interest to the prospect
6. Show benefits over features
7. Make it interactive. Get person involved.
8. An envelope package is more intriguing than self mailers.
9. Make sure your content is valuable information
10. Make sure you’re actually DOING direct marketing
Every direct marketing message should include:
1. An offer
2. Valuable content and information to make a decision on the offer
3. A mechanism for responding to the offer
With all this in mind, you are well on your way to a successful, Direct Marketing Program and My Marketing Solutions is here to help you all along the way!
