The first thing to do is to have a plan! Nothing drastic, just a basic outline of what you want to accomplish.
PLAN YOUR MARKETING ….. WORK YOUR PLAN!!!
Check out our easy 5 Minute Marketing Plan Template
Some ideas you might be interested in implementing this year…..
Create a Mobile Web Strategy.
DID YOU KNOW that for the first time, tablet sales are higher than desktop computer sales. It’s predicted that in the next 3 years more people will access the web via a smart phone or tablet than traditional desktops. What this means to you is that you must optimize your website for viewing on these devices. QR Codes. Quick Response Codes aren’t something new, but that doesn’t mean you’ve tried them yet. It’s time to realize that using QR codes isn’t about slapping one on a marketing piece and waiting to see what happens. You need to use them strategically to grow your business. Make sure you create a landing page on your website for each QR code you have so visitors that took the time to scan have a specific call to action and you can measure results.
Send Out Postcards and Thank You Notes
PRINT ISN’T DEAD!!! Direct mail is still an effective way to retain existing customers and attract new ones. With the overwhelming amount of emails that are sent, be different and send out a printed piece they can touch and see. It’s much more personal especially if you customize the piece specifically to them. Direct Mail is a great way to keep your company in the minds of your potential customers.
Add In Social Media to your Marketing
Start a Blog
What a better way to increase your Search Engine Optimization for your website than to create a Blog? Having a blog on your website is a great way of building your brand and positioning yourself as an expert in what you do. Posting, even just once a week or once a month, shows that your website isn’t stagnant and that it’s constantly being updated. Plus search engines will find you for the specific area of expertise; and that means your potential customers will as well.
Use Facebook
Facebook is a tool for connecting people with those around them. It allows your business to expand your on-line presence and directly engage with customers and prospects.
You should use Facebook to:
• Get found by people who are searching for your products or services
• Connect and engage with current and potential customers
• Create a community around your business
• Promote other content you create, including webinars, blog articles, or other resources
• Generate leads for your business
Add a video
Video is one of the most effective ways to market your company. It will increase traffic to your site, improve conversion rates AND on email blasts get a much higher click-through rate! Ultimately the videos will add more exposure and ultimately increased sales opportunities.